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Three Mascara Innovations That Are Changing The Game



By Gritty Pretty

While you were busy living life, mascaras got better, stronger, faster, smarter.

From the first ‘cake mascaras’ – dry, black bars you’d rub with a wet brush and comb through your lashes created by Maybelline founder, Tom Lyle Williams – to the everything proof mascaras of today, pumped with all sorts of fancy collagen, pro-keratin, lipid complex, polymers and hotshot vitamins, mascaras come a very long way. (Lest we forget that time we thought vibrating and self-rotating mascaras were a good idea… yeah, nah.)

These days, there’s no shortage of innovation – the problem now is saturation. Choosing the right mascara is like buying a computer before Macbooks were invented. What the bloody hell is RAM? There’s no one-size-fits all with mascara, but it’s helpful to understand a few of the software upgrades now available so you can find a mascara specific to your needs while getting the most of what research has to offer.

Lash Serums

Lash serums AKA clear mascaras AKA lash primers usually have a preserving or replenishing benefit. They’re also good for getting that no-makeup makeup look and taming stray brows. Use alone, as a base coat or even as a top coat to smudge-proof your mascara.

Oil Mascara’s

If you’re losing lashes faster than money out of your wallet at an Ellery warehouse sale, try switching to a mineral mascara for a few months. They’re lightweight and anti-clumping, and use natural oils like argan and almond oil (which we already know is a hero for your skin, hair and nails) to condition and support lash growth, while continuing to serve their purpose as mascaras: i.e. to give our lashes ultra-black, defined, Kimmy K Kurves.

Tubular Mascara’s

Mascara fallout under the eye makes you look nothing like Margot Robbie and everything like Harley Quinn. It’s a whole situation when it happens, which is why money and research was pooled and tubular mascaras were invented. Kinda. Created to resist humidity, tubular mascaras are very fast drying and work to coat each lash in a lengthening polymer that forms freaky-cool, mini tubes which wash off under warm water, so there’s no smudging even in the shower and no rubbing so you lashes live to see another day. Nice.

All El’ Natural



By Michael Murchie

There is nothing new under the sun – everyone is doing something that has been done before. I hear a lot of photographers claiming they were the first to do this or that but it’s a rare thing to find one that actually has. Most photographers are influenced by the work of another and then add their own creative bent to it. I do exactly the same.

When agents or clients book me they are generally looking for one style of image – raw, natural light, black and white and lots of skin. Unless it is specifically requested I rarely use hair stylists or make-up artists. I use Photoshop sparingly – generally, only to fix contrast, dodge and burn and occasionally the clone stamp to remove the latest break-out (yes models get pimples too!). I have no interest in changing body shape or features, only to highlight what is already there and remove temporary blemishes.

I learnt photography with film. Back when you had 24 -36 images on a $5 roll of 35mm film or even worse 12 images on a $10 roll of 120 (medium format) film! You couldn’t afford to waste film – you had to get it right inside the camera. There was no Photoshop in the darkroom! There was, however, dodging and burning. To this day I still try and compose and light every shot as if there was no such thing as photo editing software, as if I was still shooting that $10 roll of film to get 1 perfect shot.

Since the days of Daguerre and Fox Talbot photographers have worked with available light and prevailing conditions, many of us still do it today. I love shooting in the raw whether indoors or outdoors, partly because I am too cheap to hire a creative team but mostly because I love the raw, natural results I get after working with the prevailing conditions. Photographers, try it – you will like it


Website: Michael Murchie

The Model Mum



By Michele Smith
Facebook – MicheleSmithCommunications

The model mum, its not a term for a perfect mother figure, it’s what we today call models who find themselves in the situation where they are both managing a highly intense high profile career while also having the joys of becoming a mother.

Take for example, some of the more famous Victoria’s Secret Angels including Lily Aldridge, Adriana Lima and Doutzen Kroes who are all balancing motherhood with a successful celeb status career. Its both a tricky and admirable balance that they have to find. These models have to not only get back in tremendous shape almost immediately after giving birth, but they have to keep up their glamorous appearance, maintain there career in the spotlight and still manage to be good mums at the end of the day. Being a mum is tough, but being a mum in style is even harder.

So we come to the question everyone asks, how do they do it and what do these ladies shop for to keep up the model mum appearance? Is it trendy, back-to-basics or high end designer goods that we dare to admire. Here are a couple of popular items that we have sourced that any model or non-model mum can benefit with keeping in style.

Stroll with confidence

What model mommy doesn’t needs a stroller? Let’s face it …. every mom needs one and there is one company that is really putting the “so chic” into stroller. In fact, these model mommies are raving about this by storm. The Mima stroller – all leather, streamlined designs, mix and match color pallets – it’s the hottest trend in Europe. You can check out www.mimakids.com for yourself. This stroller is a no brainer for any stylish, high profile career women, still looking to maintain that chic mommy look.

The online baby dream

For those who don’t seem to have the time to source baby treasures in person, then here is our top pick of the best edited baby website www.liapela.com. This website not only says shop “modern” but screams super cute and why not? Here is the main point. Why would you go traditional, instead of really going out in style? Most models have the luxury of having access to the latest trends, and this is a great way for any parent who wants their kiddo to look trendy effortlessly without the dramas of shopping around – this one stop shop is the top go to for all things baby baby!

Swaddle me and I Love you

This is a very simple concept – very much in the tune of hug and you will be hugged back. aden and anais are the trendiest on the art of how to swaddle a baby in the simplest way possible. Any new mom can visit https://www.adenandanais.com/ and shop swaddles in the most stylish and simple baby designs and fabrics. Plus the website is not just perfect tiny products, you can also learn great bedtime routines for your baby and even how to purchase the “right” sleeping bag for your little one. Model mummies face less time to work on their beauty routines and if the “right” swaddle buys some extra beauty maintenance time, who can argue with that?

Luscious luxury cashmeres

For those looking for a unique gift that screams luxury, Petite Vigogne is the way go. The reviews simply speak for themselves and it’s not just all about soft, soft, soft, and beautiful Peruvian styles, these luxurious baby gifts speak wonders and are the perfect present for those who do not want to shop in the big box store. Check out https://www.petitevigogne.com/ for some truly one-of-a-kind gift ideas.

The cutest accessories on the planet

Accessorizing is key. Crochet by Palm, should really be known as crochet by the heart. These super cute accessories are a perfect gift and are so popular that the company is no longer even accepting rush orders. The crochet gifts are a great baby gift that sends a strong statement. For more shopping and retail information visit www.facebook.com/crochetbypalm and while you are there pick up a hat or two. When models are balancing their glamourous careers with diaper duty, accessorizing is the last item on their list to shop for.

Not Just A Pretty Face



By Pavlina Hatzopoulos

A lot of the time, models are expected to be particularly submissive, always following someone else’s directions, and not their own. Models, generally, aren’t given very much power over their careers; it’s always in somebody else’s hands. So it’s refreshing to see some models using their influence as celebrities in fashion, to speak up about issues that not only affect them, but also global issues such as poverty and refugees. Here are some models with not only good looks, but also, a voice.

Karlie Kloss:

When this American supermodel isn’t walking for the likes of Dior and Victoria’s Secret, she’s busily working hard in the kitchen. ‘Karlie’s Kookies’ is a collaboration between Kloss and Momofuku Milk Bar’s Christina Tosi. Karlie is passionate about nutrition, so her extremely healthy, dairy and gluten free cookies, are not only wholesome but also real tasty. What makes this project extra special is that, for every cookie sold, FEED Project donates ten school lunches to impoverished kids all over the globe.

Ollie Henderson:

Aussie babe, Ollie Henderson, certainly started a riot at Australian Fashion Week in April. In between walking for top Aussie designers, Ollie found time to paint black and white tees with positive slogans. She handed them out during the course of fashion week, and everywhere you looked, there was a model wearing a ‘Start the Riot’ tee. Written on her t-shirts were protests such as, “Love Equality” and “Release the Refugees,” highlighting pressing, global issues. Ollie says “fashion is a great way to show people how we feel,” and it’s awesome to see important political statements crossing over into the fashion world.

Christy Turlington:

Original supermodel, Christy Turlington, has used her celebrity status to raise awareness about women’s health issues in both first and third world countries. Her organisation, Every Mother Counts, grew from the debut of her documentary, ‘No Woman No Cry,’ which exposed the horrible health conditions faced by many women. Every Mother Counts donates 100% of its profits towards making pregnancy and childbirth safe for every mother. Christy and her team currently support programs in Haiti, Uganda, Malawi, Indonesia and the United States.

Alek Wek:

Sudanese beauty, Alek Wek, wasn’t always gracing the covers of Vogue and Elle and strutting for the likes of Chanel and Calvin Klein. Before she found fame as a model, Alek was forced to flee her war torn home in South Sudan. Alek has used her own experience as a refugee to help others in similar situations. As a member of the US Committee For Refugees’ Advisory Council, she tirelessly campaigns to raise awareness of the tragedies that occurred in South Sudan.

The world of modeling has truly joined forces with the world of hard-core charity work – perhaps the most important collaboration of the season.

Instagram: @pavlina__h


Male Models – When Will They Be Taken Seriously?



By Margetta Sowah
Twitter – @bohomags

Men are often seen as the bread winners, taste-makers, and hunter extraordinaire. They are at the top of the food chain but also stand at the bottom of the pecking order… a contradiction in terms? You could say that. What it comes down to is constructive sympathy for our male counterparts to icons like Gisele, Kate, Naomi and Cara.

Overlooked and objectified

The male model has often been a misplaced mark on the bullseye of beautification. When researching this topic the public opinion was obvious – we don’t value male models. Yes the Fashion industry advocates male modeling as an occupation but that does not guarantee equal representation.

Public perception of male models (MANdels, if you wil) is not one of admiration. When I typed into Google ‘are male models…’ the first four suggestions were; attractive, stupid, insecure, photoshopped? Are male models seen as stupid or is that just par for the course? Should we feel sorry for those who fall under scrutiny? Articles such as: ‘Why no one should ever date a male model’, ‘Does every male model have to be a dumb blonde,’ and ‘I’d rather date a tree than a male model’ show a comical attitude towards Fashion’s pretty boys. Sigh. Apart from Elite Daily ruining my Dendrophile fantasies (clearly joking), most of us assume male models are stupid, narcissistic, have substance abuse problems and, though I never really understood the correlation, are blessed with huge… Christmas stockings #jiggleballs.

Shouldn’t we have the same attitude of acceptance as we do females who model, or at least try to? The problem of objectification goes both ways with the only difference in this case being the power of capitalism. Truth is no one wants to buy a magazine with a half naked man on the cover unless he is a celebrity, sportsman or has an alternative lifestyle (tattoo artists/piercers, biker or seen as a novelty etc). Objectification, like most judgments, begins with perception.

Man and the body

Do the names Adonis, Narcissuses or Dorian Grey ring any bells? Adonis was the personification of masculine beauty and Aphrodite’s lover in Greek mythology. Narcissuses was so enamoured by his own appearance he stood staring at a pool of water until he died. The Picture of Dorian Gray was written by Oscar Wilde about a man who sold his soul for eternal youth. Those analogies paint a picture of a certain demographic, don’t they? We’ve all become accustom to certain male bodies – the David Beckham’s, Tyson Beckford’s, Zac Effron’s; hell even Jonah Hill (pre weight-loss) has a place in Hollywood.

Have you seen a plus-size male model before? He’s full figured, goes to the gym, eats right, has a healthy relationship with food and alcohol but is no Marc Jacobs or Tom Ford.

The US retailer Target broke new ground by becoming the first to promote their male plus-size model – Zach Miko. Miko stands at 6’6” and wears XXL. In the spirit of inclusivity Target also advertises wedding registries for gay couples and has successfully launched shape diversity swimwear campaigns. As Gok would say, you go Tarjay!

Zach told People magazine, “My main message to people is; ‘Why not now? Why can’t you feel attractive the way you are right now? […] It’s great to be more fit, more healthy, more active, but that doesn’t mean who you are right now is invalid, or that who you are right now isn’t an attractive person. We need to keep seeing bigger, smaller. We need to see every body type. We need to see that every type of person is beautiful.” Mmmhm. Agreed!

Equal Pay Everyday

On the 27th of October 2015 we celebrated (or should I say spent) Equal Pay Day in Australia. Did you know in Australia women are paid 18.6% LESS than men! According to PedestrianTV.com this means women are only paid 81.4% of the year. Okay, brace yourselves because I’m going to say something very true but also very controversial. The only industries, generally speaking (I’m not talking about obscure, niche jobs) where women are paid more than men are prostitution/stripping and modelling. Though there is absolutely no link between the two that is definitely kitchen table talk for later.

I’m proud to say All My Friends Are Models are equal opportunists. We actively support issues of inequality and work hard to break damaging stereotypes of what beauty is and how it should appear. Team work makes the dream work! (Yes that was a shameless work plug.)

I digress… Let’s talk about modelling income. American model Sean O’Pry (he was in Taylor Swift’s Blank Space music video) is a top earner at 1.5 million annually, according to Fortune Magazine. Miranda Kerr earned more than double at $7 million. Shout-out to Aussie babe Miranda Kerr. What makes models like Miranda Kerr worth more than Sean O’Pry – besides having to earn your keep. I have a feeling it has more to do with sellablity than anything else. Women earn 148% more than men in modelling, according to Payscale.com. While men will probably never be on the same salary as women in this industry, there are definitely changes in the air. The launch of Men’s New York Fashion Week has been seen by editors, buyers and designers as a cataylst for much needed change.

The future of the fashionable man

This is no longer a man’s world. Women are wearing the Tom Ford pants and Dior shirt with the Chanel loafers. Outside of office hours, men who model should not to be defined by physical appearance alone. I know it sounds like the pot calling the kettle black but everyone – no matter what you do and how you do it – should have a right to equal pay, representation and acceptance across the board regardless of gender, race, sexual orientation and personal preference. We need to believe this is a concept worth fighting for.

So a toast to men who model. May you continue to do what you do, stride how you stride, wear what you wear and never be afraid to be fashionable at any age, in any size. Who doesn’t love staring at cheekbones you could grate brie on. Wine anyone?